SaaStr Panel: Path to CRO

Erica, Jane, Laurabeth.

Even in 2023, it is still rare to see a panel with all women’s names at any tech conference. And this is why I am excited to have the privilege to moderate the ‘Path to CRO‘ panel at SaaStr in September.

My goal for the ‘Path to CRO‘ panel is for it to be a source of real-talk, offering practical, actionable advice and inspiration, featuring Erica Anderson from Notion, Jane Kim from CircleCI and Laurabeth Harvey from Lattice.

Today, the role of Chief Revenue Officer (CRO) has evolved to be more than just sales. While traditionally associated with overseeing sales teams, modern CROs are increasingly becoming Go-To-Market (GTM) leaders who drive revenue generation across various parts of the business. For those interested in this career path, this shift shows the importance of early exposure to all revenue-related areas within a company. It’s one of the many topics we plan to cover.

Mark your calendars for September 7th at 12:30 pm PT whether you’re attending or watching the free livestream, it’s going to be a great discussion.