Scary Territory Stories: The Frankenstein Territory in Sales and RevOps

Poorly designed territories don’t just frustrate sales teams, they create monsters.

When account assignments are stitched together in pieces, you end up with Frankenstein territories: mismatched, unbalanced, and hard to manage.

In this second chapter of our Scary Territory Stories series, we’re tackling territory fragmentation, and why it happens and how to fix it.

What Is a Frankenstein Territory in Sales Planning?

A Frankenstein territory is a territory built from misaligned pieces: accounts added here, removed there, stitched together without a clear strategy.

Instead of clean account coverage, sales reps inherit:

• Oversized patches of accounts they cannot reasonably work
• Tiny, fragmented assignments that make no strategic sense
• Territories that overlap, creating confusion over ownership

The outcome? Wasted coverage, low rep productivity, and missed revenue opportunities.

Why Does Territory Fragmentation Happen in RevOps?

Territory fragmentation is not random. It usually creeps in from:

• Reactive adjustments: fixing issues one account at a time instead of systemically
• Legacy rules: old assignment structures that no longer fit current markets
• Mergers or growth: combining new data sets without rethinking the design
• Manual management: spreadsheets and CRM rules that are not built for scale

Each of these factors adds another “stitch,” creating a territory that looks more like a monster than a plan.

How to Fix Frankenstein Territories

Cleaning up a patchwork territory does not have to be scary. The key is moving from manual adjustments to systematic optimization:

1. Use Drag-and-Drop Reassignment

Reps should not wait weeks for clean coverage. With simple tools, RevOps leaders can quickly move accounts between reps and regions to rebalance workloads.

2. Automate Territory Optimization

Instead of stitching territories together manually, let the system do the math. Define your criteria such as account value, rep capacity, or geographic alignment, and let optimization create balanced portfolios.

3. Revisit Assignments Regularly

Static annual plans often turn into Frankenstein monsters by Q2. Build in regular reviews to keep coverage aligned with market changes.

How TigerEye Helps Prevent Territory Fragmentation

At TigerEye, we built tools designed to keep territories clean and balanced:

• Drag-and-drop reassignment: Always work from the current source of truth and visualize changes instantly, so teams stay aligned and accounts don’t fall through the cracks.
• Optimize feature: Set the rules and TigerEye automatically distributes accounts fairly and efficiently.
• Real-time visibility: Spot gaps or overlaps before they turn into missed opportunities.

With TigerEye, you do not just fix Frankenstein territories, you prevent them from forming in the first place.