This Week in GTM [Friday, August 30, 2024]

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Stop Reporting The Weather, And Start Predicting It
Ralph Barsi, VP of Sales, at Kahua penned a LinkedIn post highlighting the importance of not just reporting past results to executives, but also predicting future outcomes based on key indicators. Ralph encouraged shaping the narrative, being proactive, and instilling confidence by demonstrating awareness and preparedness in business presentations.

Know Your Numbers
Sean Lane, founding partner at BeaconGTM, wrote a smart post on why you can’t run a business effectively without alignment on key metrics, as confusion between “win rate” and “conversion rate” can lead to misleading insights.

‍Why Sales and Sales Ops Must Collaborate to Avoid Costly Mistakes
Taft Love explained that Sales and Sales Ops should work together, but at many early-stage companies, they operate separately, leading to costly inefficiencies. He provided solid tips on how to avoid that early on.

Kristina Milian

Kristina Milian, with over fifteen years in communications, currently serves as the vice president of communications at TigerEye. She has a rich background in strategy and press relations, previously contributing significantly to Meta's VR platform communications and managing crisis and artificial intelligence communications at Salesforce.