This Week in GTM [Friday, December 6, 2024]

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GTM is keeping founders up at night
The 2024 SaaS Benchmarks Report by High Alpha highlights that 76% of founders rank GTM execution as their top concern, underscoring its importance. It also includes a valuable slide comparing AI pricing models.
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Vertical AI Agents Could Be 10X Bigger Than SaaS
YC explores the rise of vertical AI agents and their potential impact on incumbent SaaS companies. The podcast discussed key use cases, parallels with early SaaS, and the possibility of 300 billion-dollar companies emerging in this space. Topics include how employee roles may evolve, examples of current vertical AI companies, and advice for founders on choosing the right vertical focus.
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“We're all going to become AI managers.”
Richard Socher, CEO of You.com, said that everyone will need to become an AI manager by clearly explaining workflows to AI, similar to teaching different skills and delegating tasks to a team member.

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Kristina Milian

Kristina Milian, with over fifteen years in communications, currently serves as the vice president of communications at TigerEye. She has a rich background in strategy and press relations, previously contributing significantly to Meta's VR platform communications and managing crisis and artificial intelligence communications at Salesforce.