This Week in GTM - 5/10/24

Stay informed as you head into the weekend with our Friday recap, featuring the TigerEye team’s top articles or thought leadership pieces on sales, marketing, finance, and AI, along with their industry impact.

Kristina Milian
News
May 10, 2024
May 10, 2024
This Week in GTM - 5/10/24

Some controversial takeaways from Not Finding Product/Market Fit…
Startup pains are well-documented in this candid post that highlights key lessons from missing product/market fit. Points 7 and 8 are particularly striking:

7. Most people value the small tuning work they do to present a story around data. They don’t actually want the data shared with anyone at the company without their ability to interpret it for them.


8. Most people don’t want to be more efficient. They feel that the time they spend moving data around, updating documents, and holding update-based meetings is what they get paid to do, rather than busywork that steals time from driving outcomes.

Check out the full post for more details; the comments are worth reading too.

A3x7, my favorite engagement metric
B2B SaaS companies often use standard metrics like daily, weekly, and monthly active users (DAU, WAU, MAU). While those are valuable, this post makes the case for A3x7 — the number of users active 3 out of 7 days a week — because it identifies the truly obsessed users who consistently rely on your product each week.

AI floods finance
“We’ve reached peak AI,” CFO Brew states. “Companies in the U.S. are spending 10.1% of their IT budgets on AI right now, on average, with the intention of increasing their AI budgets by an average of 16.9% next year and 24.6% in the next three years.”

Good reminder heading into the weekend: maintain work-life balance and remember that work doesn’t need to make you miserable.

Read last week's update

Kristina Milian

Kristina Milian

Kristina Milian, with over fifteen years in communications, currently serves as the vice president of communications at TigerEye. She has a rich background in strategy and press relations, previously contributing significantly to Meta's VR platform communications and managing crisis and artificial intelligence communications at Salesforce.