This Week in GTM - 5/24/24

Software is No Longer Eating the World
Charlie Moss wrote a solid post reflecting on the current state of B2B application software, suggesting a shift from the growth-at-all-costs era to a period focused on profitable and efficient growth. He highlights comments from HubSpot CEO Yamini Rangan, noting increased budget scrutiny, weaker demand, and more decision-makers involved in the sales process. This poses the question outlined in this thought piece: how should GTM teams adapt to this new normal? He emphasizes the need for efficient GTM execution and asks for insights on leveraging the sales process to navigate challenging conditions.

Here’s what’s really going on inside an LLM’s neural network
It's incredibly helpful for people to see what's under the hood at these LLM companies. It’s geeky but important, offering valuable information into the complexities of generative AI. Everyone should be along on this ride. Ars Technica reports, new research from Anthropic provides a new window into the inner workings of Claude LLM's "black box." Anthropic's paper, "Extracting Interpretable Features from Claude 3 Sonnet," introduces a method to partially explain how the model's millions of artificial neurons create lifelike responses to queries.

CEO Rapidfire - a newsletter to follow
We really enjoy Jyoti Bansal’s newsletter, CEO Rapidfire, and this week's interview with Zeb Evans, CEO of ClickUp, is no exception. It's packed with helpful advice, insights he disagrees with, and solid commentary on leadership. Fun fact: Zeb was once a monorail driver at Disney World.
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‍Read last week’s update.