This Week in GTM - 5/31/24

Stay informed as you head into the weekend with our Friday recap, featuring the TigerEye team’s top articles or thought leadership pieces on sales, marketing, finance, and AI, along with their industry impact.

Kristina Milian
News
May 31, 2024
May 31, 2024
This Week in GTM - 5/31/24

Google’s generative AI fails 'will slowly erode our trust in Google'
Yahoo Finance reported on Google’s backlash over Memorial Day weekend due to wild suggestions from its AI Overview feature, such as using nontoxic glue on pizza. These incidents, along with previous errors from its Gemini image generator, threaten to erode credibility in the brand — something every company in the AI space needs to be aware of. As Chinmay Hegde from NYU points out, "If that product is watered down, it will slowly erode our trust in Google."

The future of financial analysis: How GPT-4 is disrupting the industry, according to new research
Researchers from the University of Chicago found that OpenAI’s GPT-4 model outperformed human analysts in predicting corporate earnings with 60% accuracy. The study, titled “Financial Statement Analysis with Large Language Models,” demonstrated GPT-4's ability to analyze financial statements and predict future earnings growth better than professional analysts. This research highlights the potential of LLMs in financial analysis and decision-making. The use of “chain-of-thought” prompts to guide the AI’s reasoning was key to its success, achieving higher accuracy than traditional human forecasts.

How marketing teams are tackling the AI challenge
Dominic Cook, co-founder of 33Seconds, wrote a piece on how AI adoption has polarized the marketing and creative industries, leading to both excitement and fear. While some brands, like Coca-Cola, embrace AI to assist with internal business functions, others, like Dove, reject using AI imagery in advertising. The debate centers around the impact of AI on "a brand’s ethos, image and strategic goals." As Dominic summed it up, "To integrate this innovative technology successfully within the marketing and creative industries, we will need to leverage our most human strengths."

Read last week’s update.

Kristina Milian

Kristina Milian

Kristina Milian, with over fifteen years in communications, currently serves as the vice president of communications at TigerEye. She has a rich background in strategy and press relations, previously contributing significantly to Meta's VR platform communications and managing crisis and artificial intelligence communications at Salesforce.